Place branding and website design for Downtown Eugene. Downtown Eugene, OR is reinventing itself as an area that attracts creatives and entrepreneurs. The mark has become something everyone can unite behind and work together toward a common goal — the overall success of Downtown Eugene.

Branding, UX, UI, Art direction, Research

Colorful and modern

Part of what makes Downtown Eugene such a cool, up-and-coming area of town are the people who are driving its renaissance. They are enthusiastic, vibrant, positive, and while the ages vary they all have that infectious youthful energy. A colorful, bold, and modern mark seemed appropriate to help carry some of that energy over into the brand. It’s been embraced all around Downtown Eugene, popping up on store windows, tote bags, t-shirts and even chalked on the sidewalk.

Local first

To go along with the rebranding, I designed a new website and worked with a local photographer to capture what makes the businesses in downtown Eugene so unique - craft goods in a funky atmosphere.